1.1 Entrepreneurship can be defined as the
identification, evaluation and exploitation of
previously unexploited opportunities.
2 Key Dimension
2.2 Creativity & innovation
2.3 Opportunity exploitation
3 Entrepreneurial Process
3.1 encompasses all the cognitive (thinking) and
behavioral (action) steps from the initial
emergence of a rough business idea until the
creation of a new business venture or the
process is terminated.