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Business level 2 Learning Aim A
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- 1Advertising modelFocus is on obtaining revenue from adverts and sponsors. Revenue comes from advertising
- 2AimsOverall goals, that a business wants to achieve in order to succeed
- 3Brand DimensionThese are the components that make the brand distinctive and give it an identity
- 4BrandingTo make a particular item or service instantly recognisable and memorable
- 5Business modelIs the way in which a business makes money and adds value
- 6Business 2 BusinessIs selling to another business
- 7Business 2 ConsumerIs business selling to individuals or households
- 8Capital and Consumer marketThese are the machines and tools used by industry during production
- 9Competitive advantageThe advantage gained by offering more superior goods or services than competitors
- 10ConsumblesGoods that are replaced regularly, such as soap or toothpaste
- 11ConsumerA private individual who buys and uses goods and services
- 12Corporate ObjectiveThe actions necessary to achieve the aims set by the business
- 13CustomersAre people who purchases for themselves or for others
- 14MarketIs any place, where buyers and sellers meet to trade products
- 15Market shareIs the percentage of the total sales of a product accounted for by one company
- 16MarketingThe management process through which goods and services move from concept to the customer
- 17Marketing modelFocus is on meeting customer needs and building customer relationships. Revenue comes from sales to loyal customers
- 18Marketing planThe document which sets out the marketing activities necessary to achieve the business aims
- 19Market-Orientated businessA business that identify the needs and wants of their prospective customer and the make their product to meet these
- 20Mass marketIs the largest market possible for a product
- 21Niche marketIs a small market that meets specific customer needs
- 22Product-Orientated businessA business that focus on their areas of expertise to produce innovative items
- 23Sales modelFocus is on selling goods. Revenue comes from sales
- 24SMARTSpecific
Measurable
Achievable
Realistic
Time-Related
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- Descripción
- This is a Business level 2, unit 9, Learning Aim A
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