Content analysis

Content analysis

1. Definition

   • research technique for making replicable and valid inferences from data to their context

2. Potential

   • sampling frame
   • characteristics you require.
   • sample of people selected from every possible category of suitable participant

3. Conceptual Analysis

   • Examines either the incidence or the frequency of concepts
     • Phrases
     • Words
     • themes/issues
   • It quantifies the occurrences of the concepts you have chosen
   • Referred to as thematic analysis because it is the themes or issues in the text that the researcher intends to analyse.

4. Sources

   • consulted over a year-long period
   • Newspaper
   • Number of magazines
   • National and local television news programmes
   • national and local radio news programmes

5. Procedure

   • collection of data
     • Questionnaires
     • Interviews
     • Focus groups
   • Recording responses
     • Such responses are transcribed
     • Closed interview

6. Quantitative models

   • Identifying the concepst
   • Defining Concepts
   • Coding for incidence or frequency

7. Qualitative models

   • Focus on the number of times a word, theme or issue emerges, and meaning is applied to that numerical data.
   • The real meanings of the data are overlooked in favour of frequencies
   • is concerned with capturing the richness, and describing the unique complexities, of data