Memory

Memory

1. Info coded as

   • Visual
     • Picture
   • Acoustic
     • Hearing
   • Semantic
     • meaning

2. Sensory Register

   • duration = 1/4 - 1/2 of a second.
   • Capacity - large capcity
   • Difference sense = diff stores

3. STM

   • 0-18 secs
   • 7 + 2 items
   • Acoustic

4. LTM

   • Unlimited
   • Unlimited
   • Semantic
     • can be A or V

5. MSM

   • Atkison and Shiffrin

6. WMM