Factors influencing consumer behavior

Factors influencing consumer behavior

1. Culture

   • Is divide in
     • Culture
       • Subculture
         • Social class
           • Refers to relatively homogenus divisions
         • Age geograrphic,religius,racial and ethnics differences
       • Is the broadest and most absctrat of the external factor refers to the complexity

2. Social

   • Reference Groups
     • Family
       • Roles and statues
       • Has a great impact on the individual because he learn from his young age

3. Definition

   • Is the study of individuals or groups way of purchasing

4. Prior experience

   • The consumer's priors experience with the category , product or rand

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