Consumer Behavior Process

Consumer Behavior Process

1. 1. Need Recognition

   • Consumer recognizes a problem

2. 2. Information Search

   • Search for more information

3. 3. Evaluation of Alternatives

   • Consumer uses the information to evaluate alternatives

4. 4. Purchases Decision

   • Buyer's decision about which to purchase

5. 5. Post - Purchase

   • Satisfaction / Dissatisfaction

6. Actors

   • Purchaser
   • User
   • Influencer

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