effective customer service

effective customer service

1. customer service - the experience that a customer gets when dealing with a business and the extent to which that experience meets and exceeds customer needs and expectations

2. customer service is the experience a customer gets when using products made by the business. satisfied customers make repeat purchases and recommend the product to friends, leading to additional word-of-mouth sales

3. customers want to buy goods and services that meet their needs at a price they can afford. For example a café thrives when friendly staff serve well made meals, in generous portions, at competitive prices

4. successful businesses define the quality or standard of service needed to meet customer needs. For instance, a café can aim to take no more than 5 minutes to serve any customer once they have ordered their meal

5. ensuring that quality standards are met required

   • training so that staff understand their role and responsibilities. For example, asking every customer if they are happy with their meal
   • innovation or introducing new ideas and methods. For example altering the menu every three months keeps customers interested and helps a café to stay one step ahead of the competition
   • listening to customers helps a business adjust its products to better match consumer needs and respond to any problems

6. meeting the needs of customers

   • customers will buy a product if it meets their needs

7. quality

   • in a business, quality is meeting a standard that satisfies customer needs

8. on time advice

   • getting a product to the customer when they want it will encourage repeat purchase

9. spotting problems

   • successful businesses are ones which can identify problems as they arise and respond to them

10. listening to customers

    • any business that wants to provide products that customers want must listen to them

11. dealing with customer complaints

    • if customers have a complaint and do not feel that it has been dealt with properly, then they may not buy again

12. going beyond what is expected

    • some businesses acquire a reputation for excellence in their customer service