Psychology - Memory Stores

Psychology - Memory Stores

1. Key concepts

   • Capacity
     • How much information the store holds.
   • Duration
     • The length of time the store fold information.
   • Encoding
     • Changing information so it can be stored in the brain
   • Storage
     • When information is kept in the brain
   • Retrieval
     • Recovery of information from the brain

2. Types

   • Sensory Memory
     • They hold information for a brief period of time.
       • Iconic (sight)
       • Echoic (hearing)
       • Haptic (touch)
   • Short Term Memory (STM)
     • Up to a minuite
     • We can hold around 7 pieces of information in our memory
   • Long Term Memory (LTM)
     • A permanent store where limitless amounts of information can be stored for a lifetime.