Flashcards
Selecting the right type
Cards in this deck (6)
- 1Design goalIdentify age, attention span, demographics of audience. Narrow typeface choices down.
- 2Legibility/readabilityTypeface is legible : size of counters, x-height, character shapes, stroke, contrast, serif.
Typeface is readable : size, leading, line length, alignment, letter spacing, word spacing. - 3Text/displayText type designed to be legible and readable at small sizes. Uncomplicated, open spacing.
Display type more stylish and expressive at the cost of legibility and readability - 4Typographic illustrationStrong, nonverbal way. Type within illustration.
- 5Script, calligraphic and handwriting fontsOverlaps both text and display categories. Invitations, announcements, initial letters. strong graphic statements.
- 6Fonts not enough?Cannot be achieved, go to hand-letterer, calligrapher.
Don't use two fonts too close in style. Emphasis, separate thoughts, distinct differences.
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- Graphic Design Flashcards on Selecting the right type, created by Hansa Luximan on 16/06/2014.
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- Hansa Luximan
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