Flashcards
METHODS- research methods ads&disads
Cards in this deck (12)
- 1Laboratory Experiments2 groups treated differently and results compared. useful to find cause and effects, highly reliable, very controlled, carried in a systematic way.
Artificial setting, hawthorn effect, little relevance to real world, lacks validity, small scale, ethical consent issues, risk of harm - 2Field experimenttake place in a natural setting to increase validity of experiment however its not fully valid because some factors are being manipulated and participants might not know they're being watched
- 3Comparative studyit is simply a thought experiment, the sociologist carries out an experiment in their mind.
- 4Social surveyseither questionnaires or interviews. questionnaires are usually postal or done by email, interviews are usually on the phone or face to face, they can be structured or not.
- 5structured interviewsqualitative, higher response rate, assess truthfulness of participant, highly reliable, quickest from of interview
disadvantages- takes more time than questionnaire, can't expand answer given, can't explain question, lacks validity, social desirability, smaller sample, less representative, characteristics of interviewer can effect answers - 6unstructured interviewsqualitative, can create a report, can follow up response in detail, indepth highly detailed responses, highly valid, give verstehen
dis- personal bias of interviewer, characteristics have impact, expensive, lacks reliability, time consuming - 7group interviewsqualitative, create rapport with participant, follow up responses, valid data, participants more comfortable in a group, more responses at one time
dis- personal bias, lack reliability, time consuming, pressure to conform to group, exaggeration of answers - 8questionnariescan cover large sample over short period of time, representative, little influence from researcher, reliable, quantitative, easiest
dis- responses may be slow, answers may be incomplete or illegible, data may not be truthful, low validity, possible answer limit - 9participant observationparticipants behave normally, viewpoint of participant not sociologist, digs into social interaction, high validity, highly flexible method
dis- small groups, not reliable, time consuming, hawthorn method, biased, stressful and demanding, moral dilemma - 10official statistics hard- social facts, objective, factual statistics soft- more subjective statisticsallows comparison, shows trends over time, large samples so representative, systematic, reliable, cheap
dis- manipulation by government, definitions may change, not always statistics for what you want, low validity, 'dark figure' - 11Documents personal, public and historical.high validity, detailed insight, provide a check after other data, cheap and easy to access
dis- authentic? credible? representative? unreliable, interpreted, subjective, bias? - 12content analysischeap, easily available sources, provides quantitative data from qualitative sources
dis- removes meaning of document (validity), subjective, based on interpretation by sociologist
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- AS level Sociology (Research methods) Flashcards on METHODS- research methods ads&disads, created by Alice Storr on 27/03/2018.
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- Alice Storr
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