Flashcards
Genre
Cards in this deck (8)
- 1JOHN HARTLEYGenre is interpreted culturally.
Eg; Eastenders could only be understood in terms of conventions of UK soap Operas - 2DANIEL CHANDLERArgues that genre is too restricting and presents audiences and producers with a creative ‘straightjacket’
- 3DANIEL CHANDLER CONVENTIONS THEORYConventional definitions of genre tend to be based on the notion that the constitute particular conventions of content.
Eg; settings form these conventions and are shared by the texts which are belonging to them. We expect a western to be set in a desert, with sand, cowboys guns and a saloon - 4STEVE NEALEArgues that genre relies on instances of repetition. He would argue that the horror genre is successful because of these instance of repetition it relies on and occasionally mixing it up. Neale claims that when audiences watch a horror film, they have a certain expectation like getting scared. If these expectations aren’t met they won’t enjoy the film. Neale argues that these repetitions of the genre are important but there needs to be differences otherwise the plot would be too predictable.
- 5DAVID BUCKINGHAMGenre is in constant negotiation and change.
He argues that genre has changed over time and new hybrids of genres are constantly being created. It is becoming increasingly difficult to categorise genres and sub genres as it is being constantly negotiated and changed. He argues that genres are not simply given, they are negotiated and changed over time through processes - 6RICK ALTMANGenre offers audiences a ‘set of pleasures’ and are defined in terms of media language.
Audiences who watch a horror film expect to be frightened and scared, this fulfils a set of pleasure they have. - 7JOHN FISKEAttempts to define genres as ‘attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audiences.’
- 8FOWLERSays one advantages of genres is that they can rely on readers already having the knowledge and expectations about the works within a genre.
Means that they do not need to explains the conventions of a text as audiences are already familiar
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- Flashcards on Genre , created by Alex Willetts-Hatol on 19/04/2018.
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- Alex Willetts-Hatol · Apr 2018
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- Apr 19, 2018
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