Flashcards
Digital Marketing
Cards in this deck (12)
- 1Define digital marketingDigital marketing is marketing strategies that is practiced with the use of technological tools to create cost and time effective solutions
- 2What does digital tools add to an organization?Helps organizations detect their customers and maintain them for a long-term period by advancing their customer targeting. Track consumers demographical and behavioral actions. Targeting is used both in inventory and directly to the users.
- 3What are the managerial implicationsFirms must adopt social media as a channel of providing information to customers, connecting with stakeholders and ultimately, generating sales.
- 4how to Implement digital linkages with customers1. perform as a digital or interactive firm, thereby maintaining or reinforcing high levels of digital marketing usage
2. adopt in various kinds of social media interaction to increase usage of digital marketing. - 5What are the benefits of digital marketing?Increased engagement, stronger relationship with customers, and subsequent customer engagement
- 6What is Gamification theory?Framework proposed by Schell (2008). Is the process of game thinking and game mechanics to engage users and solve problems.
- 7What is the purpose of gasification theory?make users return to a product, and it challenges the person in relation to themselves and others.
- 8Disadvantages with gasification theory?- Customers may feel tricked into the product and the product may loose their meaning
- Customers can leave far more easily
- Makes customers less emotionally involved
-lack of privacy
-Lack of personal service and interactions - 9technology- benefits to consumersoffers a number of benefits, efficiency, convenience, richer participative information, a broader selection of products, competitive pricing, cost reduction and product diversity
- communicate more proactively - 10Shift in power , Berthon et al, 2002Online social networking have been shown to value more judgement than firm promotions, indicating a shift of power
- 11Digital social media advantages to firmsUsed for publishing, online sales, market research and customer support, brand building, generating word of mouth, buzz marketing, improve firms overall performance
- 12Kaplan, 2010 - marketing managers ignoranceOnly 37% of marketing managers recognize an important link between digital presence and internal marketing. These findings suggest that, among companies, digital marketing efforts are mainly influenced by external forces.
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- Flashcards on Digital Marketing , created by Henrikke Zachariassen on 05/05/2019.
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- Henrikke Zachariassen · May 2019
- Updated
- May 5, 2019
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