Flashcards
Semantic Priming Flashcards

Cards in this deck (16)
- 1What is priming?Priming is a technique in which the introduction of one stimulus influences how people respond to a subsequent stimulus.

- 2Types of Priming1) Positive and negative Priming
2) Semantic Priming
3) Associative Priming
4)Repetition Priming
5) Perceptual Priming
6)Conceptual Priming
7) Marketing Priming - 3What is Semantic Priming?Semantic priming refers to the observation that a response to a target is faster when it is preceded by semantically related prime compared to an unrelated crime.

- 4Why does Semantic Priming occur?Semantic priming may occur because the prime partially activates related words or concepts, facilitating their later processing or recognition.

- 5Semantic DementiaSemantic Dementia refers to loss of semantic memory in verbal and non verbal domains. People can speak but their words convey less meaning.

- 6Semantic RelatednessRelated concepts are stored together
- 7Lexical Decision TaskGiven by Meyer and Schvaneveldt
It requires access to semantic memory
It measures response times in related and unrelated condition
- 8Models Of Semantic Memory1)The Hierarchical Network Model of Semantic Memory
2)Spreading Activation Model - 9Hierarchical Network Model of Semantic Memory developed by?Collins & Quillian,1969

- 10Hierarchical Network Model of MemorySemantic memory is made up of nodes (concepts/categories) with links to related nodes.
It has a hierarchical structure (higher levels subsume lower levels). - 11Predictions of ModelHierarchical network model of Semantic Memory predicts that it should take longer to verify sentences that require traversing a greater number of links.
- 12Spreading Activation Model developed by?Collin and Loftus,1975

- 13Spreading Activation ModelConcepts and nodes are linked together with different levels of conductivity.
Activating a node causes the activation to spread along the links to other nodes.
Higher conductivity,faster it spreads down the link
The length of links can be modified by experience instead of logic. - 14Predictions of ModelReaction time would be lower for immediate trial compared to delayed trial
- 15Mediated PrimingIncorporates associates between new networks of Semantic Memory
- 16Semantic NetworkIt is a web of labelled relations among interconnected elements.

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- Semantic priming and models
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- nidhi rao
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- Created by Kanchan Grover · May 19, 2020
- Copied by nidhi rao · May 21, 2020
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