| Question | Answer |
| Quantitative Data | Numerical data Favoured by the positivists |
| Qualitative Data | Written data Favoured by the interpretivist |
| Positivism | Quantitative data Scientifically Believe people are passive and influenced by their social environment |
| Interpretivism | Qualitative data Non scientific Believe people are active and unpredictable |
| Primary Data | Collected first hand eg. Structured questionnaires and interviews, P.O |
| Secondary Data | Collected by someone else eg. Official statistics, Diaries and letters |
| Sample | Group you are going to study |
| Objectivity | No bias |
| Subjectivity | With a bias |
| Reliable | If a method can be repeated and the same or similar results are obtained |
| Verifiable | If a method can be checked |
| Verstehen | If a method can see behaviour from the persons empathetic point of view |
| Participant Observation | A method where the researcher joins the group they are studying |
| Validity | Research which is a true picture of what they are studying |
| Unstructured | A method whereby the researcher asks the question of a person in a discursive way to gain in depth information |
| Representative | A typical cross section of a study |
| Methodology | An approach to research |
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