2504919
| Question | Answer |
| Uses and gratifications | Claiming that audiences use media for a range of different purposes (diversion, personal identity, surveillance,personal relationships) |
| Two-step theory | an opinion is taken on by the audience and then that information is shared |
| Hypodermic syringe | outdated message is injected into audiences brains (teenagers are dangerous) |
| Moral panic | sense of anxiety towards an issue through the mass media (dangers of social networking) |
| Reception theory | individualise their understanding. Meaning does not exist until created by the audience. |
| Marxist theory | Forcing ideals and ideologies upon audiences |
| hegemonic theory | developed from Marxist theory. common sense and 'go along with it' attitude to keep society working properly -recognise inequalities and injustices |
| Mulvey | Male gaze / feminist / post-feminist theory (media created with white heterosexual male in mind) |
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