Flashcards
Audience theories
Cards in this deck (8)
- 1Uses and gratificationsClaiming that audiences use media for a range of different purposes
(diversion, personal identity, surveillance,personal relationships) - 2Two-step theoryan opinion is taken on by the audience and then that information is shared
- 3Hypodermic syringeoutdated message is injected into audiences brains
(teenagers are dangerous) - 4Moral panicsense of anxiety towards an issue through the mass media
(dangers of social networking) - 5Reception theoryindividualise their understanding.
Meaning does not exist until created by the audience. - 6Marxist theoryForcing ideals and ideologies upon audiences
- 7hegemonic theorydeveloped from Marxist theory.
common sense and 'go along with it' attitude to keep society working properly -recognise inequalities and injustices - 8MulveyMale gaze / feminist / post-feminist theory
(media created with white heterosexual male in mind)
Information
- Description
- These are the theories used in Media when answering a question on audiences .
- Created by
- jascowan · Apr 2015
- Updated
- May 20, 2016
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