Flashcards
PR test 2
Cards in this deck (12)
- 1Name a advantage to Paid Social media:Boost organic content
Reach new audiences
Can be targeted
Enhanced analysis - 2Name a disadvantage to paid social media:Adds to feed clutter
Poor credibility/trust
Needs testing - 3What is the Cambridge Analytica data breach?Facebook had a breach where millions of peoples data was taken by a political data analytics firm. FB received a fine of $5 billion from the Federal Trade Commission.
- 4What is the purpose of a website?Share knowledge
Info on products/services
Investor info
Corporate messages, mission & vision
Contact info - 5A PR apprentice has three stories to complete and submit by the end of the working day. The PR apprentice has completed a first draft for one of the stories. What should the PR apprentice do next?Write the remaining two stories before re-reading the first draft
- 6Identify the best approach to determine short term tactics for news stories?Monitor current affairs
- 7Identify a tactic that will tap into trends and themes for a campaign?Market research
- 8A key factor when composing both proactive and reactive tweets for a campaign is that they must:have a personal approach
- 9In the context of the public relations and communications sector, identify the difference between a quotation and an estimate.An estimate is not legally binding on the supplier,
whereas a quotation is. - 10One stage of the POSTAR campaign planning model is Position, which contains four elements. Identify the correct four elements.Stakeholders, customers, organisation and
market - 11Why is competitor information needed when setting tactical marketing targets?Because learnings can be gained from
competitors - 12What does POSTAR stand for?Positioning
Objective
Strategy
Tactic
Administration
Results
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- prca Public Relations Flashcards on PR test 2, created by A MS on 11/01/2022.
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- A MS
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