Flashcards
Questionnaires
Cards in this deck (12)
- 1Open questionsNo set answers to choose from – require longer answers
- 2Closed questionsSimple answer Y/N
- 3Right answerismWhen you give an answer you think the researcher is looking for
- 4Leading QuestionEncourages an answer wanted
- 5Response rateThe amount of people that respond
- 6Key study: The CensusQuestionnaire set by the government to find out about the population- every 10 years – every household MUST complete it
- 7Practical strengthsQuick
Cheap
Don’t need to train interviewers
Can cover a larg area
Can quantify data to compare and contrast
Can be processed by computers - 8Ethical strengthsRespondents are under no obligation to respond to any question they don’t want
Can be anonymous - 9Theoretical strengths:Positivists would favour this method – highly structured- high reliability
Gain quantitative data
Comparisons can be made
Representativeness- can collect data from high number of participant
Unbiased data will be more valid – no objectification - 10Practical WeaknessesSuperficial data – too brief
Lacks flexibility – new areas can’t be explored - 11Ethical WeaknessesInsensitive method for some topics - domestic abuse
- 12Theoretical WeaknessesInterpretivists- tells us little about meanings
Low response rate means less representative
Older people and people who have time only complete it
Social desirability – answers they want to give
Questionnaires only give us a snapshot
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- AS - Level Sociology Flashcards on Questionnaires , created by Tayyaba Kosar on 24/01/2016.
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- Tayyaba Kosar
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