Flashcards
Marketing
Cards in this deck (3)
- 1The Purpose of market segmentation is to:Enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups
- 2Apple the manufacturer of iPods, completed a thorough examination of its customers two years ago. it grouped the customers into segments based on lifestyle, age, usage and benefits sought. Would you recommend a new segmentation analysis this year?Yes, i would recommend one be done regularly because of the rapidly changing nature of most markets
- 3you and your friends go past a car yard. in the yard you see the latest Holden Monaro V8. The price of this car ranges from $60,000 to $75,000 depending on the options you purchase with the car. You and and your friends all want this new car, but none of you has the means to buy one. Is this group of consumers a potential market for the Monaro CarNo, they do have have the ability to purchase at this time
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- Flashcards on Marketing, created by whitts_bigitz on 12/06/2016.
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