Flashcards
Kotler 6th slide
Cards in this deck (5)
- 1Business buyer behaviourThe buying behaviour of organizations that buy goods and services for use in the production of other products and services that are sold, rented or supplied to others.
- 2Major types of Buying situationsStraight rebuy, Modified rebuy, New task.
- 3Buying centerThe decision making unit of a buying organization. Includes all individuals and units that participate in decision making.
- 4Members of the Buying centerUsers, Buyers, Influencers, Deciders, Gatekeepers.
- 5Major influences on Business buyersEnvironmental, Organizational, Interpersonal, Individual.
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- Diploma Marketing Flashcards on Kotler 6th slide, created by K K on 05/12/2016.
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- K K
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