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Flashcards

Marketing

Christon Marie English 55 cards

Cards in this deck (55)

  1. 1SubstantialMeasure market size
  2. 2Reachablemarket must be reachable
  3. 3ProfitableFocus on current and future
  4. 4SegmentationStep 1. Strategy
    Step 2. Segmentation
  5. 5TargetingStep 3. Attractiveness
    Step 4. Select Target
  6. 6PositioningStep 5. Identify strategy
  7. 7Undifferentiated TargetingProduct or service providing same benefit
    (potential user)
  8. 8Differentiated TargetingTarget different offering
    (targeting several markets)
  9. 9Concentrated TargetingFocus on one market
  10. 10MicromarketingFocus on each persons wants and needs
  11. 11Cookietext files website store in visitor browers
  12. 12Marketing PositioningHow people view the product
    (customers mind)
  13. 13Secondary Datainformation from someone else
  14. 14Primary Datainformation gathered yourself
  15. 15Scanner DataScanner used at stores to keep up with purchase data
    (product)
  16. 16Panel DataInformation collected by customers
    (person or household)
  17. 17Responsive (Evaluate Segment Attractiveness)Must create product everyone wants
  18. 18Unstructured Questionasking the question and why?
  19. 19Data Miningcollecting data from each individual
    (when people buy two things together)
  20. 20Sentiment miningdata collected by people comments
    (social media)
  21. 21Competitive positioningvisual display on how customers look at a brand
  22. 22Reachable (Evaluate Segment Attractiveness)how a customer can buy something
  23. 23External Primary Datawhen a company purchases data from another company
    (day-to-day)
  24. 24QUANtitative researchsurvey
  25. 25QUALitative ResearchSocial media, focus groups, interviews
  26. 26Observationexamining behavior towards a product
  27. 27Experimental Research (quantitative)finding out which variable had an effect on another
  28. 28Syndicated datadata available for a fee $
  29. 29Core customer valuewhich product benefits the customers
  30. 30Brand extensionwhen a company makes multiple products
  31. 31Conveniencewhen a customer never thinks to buy something, they just do it
  32. 32Product Mixwhen a company has different foods
  33. 33Unsought productwhen a customer doesnt know about a product
  34. 34Depthnumber of categories within a product line
    (radio, television, audi)
  35. 35BreadthAn entire product like
    (media communication department)
  36. 36Specialtywhen customer spends a lot of time for the perfect product
  37. 37Co-brandingwhen a company combines with another brand
  38. 38Brand dilutiona new product can affect the company
  39. 39Innovatorspeople who want the product first
    (most common in the product life cycle)
  40. 40Relative advantagespeeds up diffusion process
  41. 41Compatibilityproduct offered in a foreign market but cultural slows down diffusion
  42. 42Declinewhen companies exit the market
  43. 43Alpha testingtesting new product
    (does it help)
  44. 44Beta testinghaving people test product before release
  45. 45Maturity stagewhen product reached its peak
  46. 46Laggardscustomers that dont like change
  47. 47Product developmentprototype of product
  48. 48Geographicweather
  49. 49Product Attributeknown for something
    (safety)
  50. 50Define objective1st marketing step
  51. 51Design the research2hd marketing step
  52. 52Collecting data3rd marketing step
  53. 53Internal secondary datacompany looks over gather data
  54. 54Idea GenerationBrainstorming
  55. 55—

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Description
Flashcards on Marketing, created by Christon Marie on 14/03/2017.
Created by
Christon Marie
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