Marketing

Marketing

1. BASIC CONCEPTS

   • it is the process of offering people's needs
     • Through which different needs are covered

2. CONSUMER MARKETS

   • Onli buyers
     • consumer markets based on demographics
       • Psychographic Characteristics of Consumer Markets
         • Behavioralistic Characteristics of Consumer
           • Markets can be established geographically

3. BUYER DECISION PROCESS

   • Problem recognition
     • Choice of product or service
       • identification of alternatives
         • we select and buy the product or service
           • Total product satisfaction

4. MARKET RESEARCH

   • Focus groups
   • interview
   • Trade associations
   • secondary market research

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