344640
Description
Mind Map by shaycrystal4, updated more than 1 year ago
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Created by shaycrystal4
over 10 years ago
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Marketing Strategies
- Market
segmentation,
product/service
differentiation
and positioning
- Products
-goods
and/or
services
- Branding
- Packaging
- Branding
- Price including
pricing methods
-cost, market,
competition-based
- Pricing
strategies-skimming,
penetration, loss
leaders, price points
- Price and
quality
interaction
- Pricing
strategies-skimming,
penetration, loss
leaders, price points
- Promotion
- Elements of the
promotion mix
-advertising,
personal selling
and relationship
- The
communication
process -opinion
leaders, word of
mouth
- Elements of the
promotion mix
-advertising,
personal selling
and relationship
- Place/distribution
- Distribution channels
- Channel choice
-intensive,
selective,
exclusive
- Physical
distribution
issues -transport,
warehousing,
inventory
- Distribution channels
- People, processes and physical evidence
- e-marketing
- Global marketing
- Global branding
- Standardisation
- Customisation
- Global pricing
- Competitive
positioning
- Global branding
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