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Mind map

How to reach customers

Linnéa Ekberg Marketing English

Map content

How to reach customers

Perception
- Exposure
- Attention
  - Is the ad relevant?
    - Percy and Rossiter matrix
Learning
- Classical conditioning
- Operant conditioning
- Social learning
- Memory
Which type of customer do we reach?
- Personality
  - Psychoanalytic
  - Trait approach
  - Self-conception
- Motivation
  - Latent
  - Passive
  - Active
- Social context
  - Reference groups
Marketing mix 4Ps
- Product
- Price
- Place
- Promotion
Proposition Acquisition

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Description: Marketing Mind Map on How to reach customers, created by Linnéa Ekberg on 17/10/2017.
Created by: Linnéa Ekberg
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