Mind map

Target Market

Luke Tordoff Design and Technology A level English

Map content

Target Market

Age
- Student
  - Cheap to make
  - University
    - Confined
- Elderly
  - Easy to use
  - Lightweight
  - Ergonomic
- Parent
  - Useful
  - Out of reach from children
- Children
  - Colourful
  - Lightweight
  - Easy to use
Gender
- Female
  - Colours that appeal to females
    - Pink
    - Purple
    - Whites/light colours
- Male
  - Colours that appeal to males
    - Blue
    - Red
    - Blacks/darker colours
- Unisex
  - Colours that appeal to both
    - Blacks
    - Whites
    - Greys
    - Blue
    - Red
Theme
- Historic
- Modern
- Post modern
- Designers
  - Philippe Starck
  - Art deco
  - Memphis
  - Bauhaus
Disabilities
- Easy to use
- Product being designed for a specific disability
- Taking into account doorways, wheelchairs, etc
Proffesion
- Doctor/Nurse
  - Clean
  - Wipeable
- Teacher
- Factory woker
- Office