Disability Aids customer profile

Disability Aids customer profile

1. target market

   • disabilty
     • arthritis
     • back pains
     • missing fingers
     • parkinsons
   • age group
     • 55-80
       • most likely to have these disabilities so a significant amount of marketing costs should be targeted on the age group
     • 20-35
       • workers may have lost fingers in dangerous jobs

2. demographics

   • age
     • 20-35
     • 55-80
   • income bracket
     • any
   • uni sex item
   • location
     • England

3. pyschographics

   • attitudes
     • are not satisfied with their current experience when using a non disabled product and want change
   • life style
     • likes to relax
     • casual and likes comfort
   • values
     • comfort and self image
   • personality
     • loves to relax and cannot bear discomfort or problems

4. buyer habits/behaviour

   • buyer role
     • individual buyer
   • frequency
     • often likes to buy non necessary items
   • buys frequently online
   • brand conscience
     • no
   • advice truted
     • yes as family members or friends can say that they should get it

5. Persona types