SEO

SEO

1. KEywords

   • Keyword Research
   • Longtail vs Traditional

2. Tools

   • Adwords Keyword Planner
   • Moz
   • SEMRush
   • Google Business
     • Complete the Google MyBusiness Page

3. On PAge

   • Big 4
     • H1
     • URL
     • Meta Descs
     • Page Title
   • The rest
     • e.g. Bolds italics, alt text, H2s and H3, categories and tags

4. Off Page

   • Backlinks
     • Quality
     • Quantity
     • Relvance
     • Directories

5. Black hat vs white hat (illegal vs legal)

6. User Engagement

7. Technical SEO

   • Easy to crawl
   • logical and readable URL structure

8. Local SEO

   • Google Reviews
   • Name Address Phone No

9. Content

   • Guest Blogging
   • e.g. Case studies, eBooks