Digital marketing

Digital marketing

1. Website traffic

   • Organic
     • Onpage SEO
       • http://moz.com/blog/7-advanced-seo-concepts
       • Schema markup
         • http://localseoupdate.com/schema-generator/ http://www.microdatagenerator.com/local-business-schema/
         • Review for testimonials
       • Content hubs and regular content, whilst increasing Author rank. Create humour, controversy. How to, top X list, tutorials, FREE give aways
         • -conversational search -create content that plays on core emotions -giveaways, incentives
         • FAQ's
           • Create new landing pages based on top performing FAQ's
         • Video guides
           • Video SEO
         • Infographic guides
         • News
           • PR / Newswire
         • Blog
           • Ask a question
           • Topical subject
         • Social media
           • Facebook
           • Twitter
           • Google+
           • LinkedIn
             • Trade advertising
           • YouTube
           • Instagram
         • Site search
           • Create new landing pages based on top performing FAQ's
         • NoFollow link strategy
         • Publish orig research
       • Local-solicitors pages plan
       • Hygene
         • reduce page errors
         • Our promises canonicalised on PF pages
         • Trailing slash redirect
       • HTML sitemaps at top level + PF level
       • Site speed
       • PF guides in doc + video format
       • Internal links
     • Offpage SEO
       • Link baiting
         • Content publishing, eg on DefroLaw
         • Freebase
         • Create in depth article for Google
       • Outreach
         • http://www.smartpassiveincome.com/backlinking-strategy-2014-beyond/
         • Community engagement
           • http://tribalytics.com/ http://www.similarweb.com
           • Local forums
           • Local blogs
           • Local community portal/sites
           • Local chambers of commerce
           • Local business groups or individual businesses/partnerships that have been helped by a PF – perhaps write a blog/news article on this which the above can link to
           • Business clients – perhaps ask if they could write a testimonial for the PF which they link to
         • Reverse engineer competition
           • Authors/bloggers to see where they are publishing
           • Moz link acquisition tool
           • Majestic SEO
             • Clique finder
         • Links from influencers
           • http://followerwonk.com/ http://buzzsumo.com/ http://getlittlebird.com/
         • Events
           • http://moz.com/blog/local-event-marketing
           • Trade show
             • Interviews
         • Partnerships
         • Domain piggy backing - getting listings on sites that rank well for target terms. Such sites like forums, blog, video sites, etc
         • Broken link building
         • Editorial links from providing useful tools/resources/guides/inforgraphics
       • Branding
         • Mention optimisation via Google alerts
           • Local newspapers – if the PF is quoted in the online press ensure there is a link to the PF website, or if there is an individual mention, ask them to link to the profile page, or team page as applicable
       • Hygiene
         • Link risk clean up
         • Majestic new links assesment
         • Review Class subnets
         • Anchor text optimisation
     • Local SEO
       • http://moz.com/blog/ultimate-local-seo-audit?mkt_tok=3RkMMJWWfF9wsRonv6TOZKXonjHpfsX94uklXqC%2FlMI%2F0ER3fOvrPUfGjI4ATcBgPK%2BTFAwTG5toziV8R7fHK816y9AQWxXm
       • Citations
         • http://www.localstampede.com/citation-building-strategies-list/
         • Clean up duplicate/old citations
         • Get non directory citations
         • Submit further citations
       • Reviews
         • -PF to encourage clients to submit reviews once further down the buying funnel  >QS to send PF the places url for clients to submit ratings
         • Google+
           • Keywords in reviews
         • Directories/Local sites
           • Keywords in reviews
       • Claim places pages on main account
       • Remove duplicate places pages
   • Paid
   • Direct
   • Referral