Perfume Project

Description

A-Level RM Mind Map on Perfume Project, created by Matthew Giles on 15/01/2019.
Matthew Giles
Mind Map by Matthew Giles, updated more than 1 year ago
Matthew Giles
Created by Matthew Giles over 5 years ago
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Resource summary

Perfume Project
  1. Aethetics
    1. Size
      1. Small
        1. Large
          1. Proportions
          2. Colour
            1. Metallic
              1. Matte
                1. Glossy
                  1. Shine
                    1. Natural
                    2. Features
                      1. Atomizer
                        1. Spray System
                        2. Packaging system
                        3. Shape
                          1. Edges
                            1. Curved
                              1. Abstract
                              2. Finish
                                1. Wax
                                  1. OSMO
                                    1. Varnish
                                      1. Dip coat
                                        1. Resin
                                          1. Paint
                                          2. Themes
                                            1. Animals
                                              1. Design styles
                                                1. Art Deco
                                                  1. Minimalist
                                                    1. Steam punk
                                                  2. Patterns & Texture
                                                    1. Natural
                                                      1. Wood/Logs
                                                      2. Rough
                                                        1. Finished surface that is rough still
                                                        2. Smooth
                                                          1. Silky
                                                            1. Well finished
                                                          2. Tactile
                                                            1. Smooth
                                                              1. Rough
                                                              2. Materials
                                                                1. Plastics
                                                                  1. Woods
                                                                    1. Hardwood
                                                                      1. Softwood
                                                                      2. Metals
                                                                        1. Boards and Card
                                                                          1. Corrogated
                                                                            1. Regular
                                                                            2. Ceramics
                                                                              1. Clay
                                                                                1. China
                                                                            3. Customer
                                                                              1. younger than 10
                                                                                1. Vibrant Colours
                                                                                  1. Red
                                                                                    1. Yellow
                                                                                      1. Green
                                                                                      2. Simple themes
                                                                                        1. Rockets
                                                                                          1. Space
                                                                                            1. TV programs
                                                                                          2. 10-15
                                                                                            1. Trendy Themes
                                                                                              1. Celebrities
                                                                                                1. Popular Tv shows
                                                                                              2. 15-21
                                                                                                1. Simplistic designs
                                                                                                  1. Bold text
                                                                                                    1. Stands out
                                                                                                    2. Certain brands and scents
                                                                                                      1. Gucci
                                                                                                        1. Armani
                                                                                                          1. Louis Vuitton
                                                                                                            1. Expensive
                                                                                                          2. 21-40
                                                                                                            1. 40+
                                                                                                              1. Target Market
                                                                                                              2. Cost
                                                                                                                1. If the cost is high the perfume is luxerious
                                                                                                                  1. £70+
                                                                                                                  2. The cheaper the perfume the more likely the packaging will not look very good, and will not have a desired scent
                                                                                                                    1. £10-£70
                                                                                                                  3. Function
                                                                                                                    1. The bottle can spray
                                                                                                                      1. Easy access
                                                                                                                      2. It dispenses easily
                                                                                                                        1. WIithout thinking
                                                                                                                        2. You do not have to think about using it
                                                                                                                          1. effortless
                                                                                                                        3. Sustainablitity
                                                                                                                          1. Is my product's materilas sustainable?
                                                                                                                            1. Wood from sustainable forests
                                                                                                                            2. Recyled materilas
                                                                                                                              1. Cardboards
                                                                                                                                1. Glass
                                                                                                                                2. ECO friendly materials
                                                                                                                                  1. Is it harmful to nature
                                                                                                                                3. Saftey
                                                                                                                                  1. Sharp edges
                                                                                                                                    1. hazard for young children
                                                                                                                                    2. Hard for children to drink
                                                                                                                                      1. NonToxic
                                                                                                                                    3. Enviroment
                                                                                                                                      1. Will the perfume box be recylable?
                                                                                                                                        1. Biodegradable
                                                                                                                                          1. papers
                                                                                                                                            1. Cardboards
                                                                                                                                              1. some polymers
                                                                                                                                              2. Is it toxic?
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