STP and Branding

STP and Branding

1. Who, in your opinion , is the product's target audience?

   • Affluent buyers who want a hi-tech product
   • Affluent buyers who want to be ecofriendly
   • Buyers who want a supercar performance that is practical
   • Buyers who want the latest technology
   • Gadget geeks
   • 20-40s who are tech savvy and eco friendly
   • Mainstream luxury car buyers who want something different
   • Model S is for luxury to high performance car buyers
   • Trendy individuals wanting the latest trend
   • Successful in life. Self-concept as a thinker and activist
   • loyalty to clean energy and the environment

2. What other products do you believe compete for that target audience, and why?

   • Mainstream luxury brands such as Mercedes and BMW because of the price and features
   • High performance cars such as Porsche and Ferraris because of its performance figures
   • High end luxury cars such as mercedes s-class and bmw 7 series because of its features
   • Lexus LS for its technology and features
   • Large luxury coupes such as Lexus LC 500 because of its speed and performance
   • Porsche Panamera because of its performance and practicality
   • High performance version of other premium saloons

3. What Value does the product provide to its target audience that separates it from the competition?

   • Very high performance figures
   • Future proof self driving tech
   • High tech gadgets and features
   • A good electric range
   • Stylish design inside and out
   • A good network of rapid charging stations
   • Innovative design
   • Good resale value
   • £0 road tax
   • Eco friendly
   • Innovative buying experience

4. How is that value communicated through its brand?

   • By innovative website with forward thinking buying experience
   • By innovative Apple like car retail galleries
   • Through press coverage and reviews
   • Through comparisons tests with other high performance cars
   • By targeting high end segments to create prestige to the brand
   • By creating a perception of premium car brand
   • Through brand recognition as a premium electric car manufacturer
   • Through reviews and group tests