Luxury Chocolate

Luxury Chocolate

1. Target Market

   • Young Adults
     • Sophisticated yet intriguing
       • Exciting
       • Teens+
       • Eye-catching
   • Corporate Identity
     • Visual
       • Graphics
         • Illustrations
           • Replacing vowels
             • Understanding of product
             • Appealing
         • Modern
         • Phtoshop
           • Aspects developed from existing images
       • Font
         • Large
         • Cursive
         • Include Imagery
         • Bold
         • Clearly Visible on Front of Packaging
     • Logo
       • 'Kandie'
         • Theme
           • Cocoa Beans
           • Falvours of chocolate

2. Packaging

   • Material
     • Sustainable but Cheap
     • Plastic (ABS)
       • Expensive
       • Non-biodegradeable
     • Recyacable
       • Board
       • Paper
       • Card
   • Shape/Size
     • Multiple Components
       • Countertop
       • Wrapper
   • Aesthetics
     • Colour Scheme
       • Luxury
         • Complimentary
           • Fuchsia
             • Black
         • Maroon
         • Harmonious
           • Silver
             • Gold
       • Younger customers
         • Baby Blue
           • White
         • Pin-Striped
           • Red

3. Software

   • 2D Design
     • Graphics
     • Main Shapes
       • Curved elements
     • Nets
   • Photoshop
     • Imagery
     • Typography

4. Manufacturing

   • 3D
     • Folding
       • Quality
         • Clean Folds
           • Creasing Pen
         • High
           • Customer
             • Dependant on quality and price
   • Techniques
     • Laminate
     • Packaging
       • Display Box
         • Nets
       • Wrapper