Film Promotion

Film Promotion

1. Advertising

   • Poster
     • Linking with trailer, sharing particular 'brand' image features possibly; colour scheme, font type.. (Continuity)
     • inform audience and encourage them to consume film, whilst creating anticipation
   • Trailer
     • Short preview to generate buzz prior to release including 'best bits' of the film to give an idea of genre/narrative and plot without giving too much away
     • Viral videos
     • Youtube,Cinema,social media
   • magazine cover
     • main actors/actresses
       • If an audience member is a fan of the actors featured in the new film they may be encouraged to watch the film, likewise to buy a magazine if they are on the cover. As a result this mains publicity for the film also as they would talk about the release and gossip of the film.
   • social media
     • With a growing population on social media outlets such as facebook, twitter ect. It is a huge money saving opportunity to inform a potential international audience about the film online. It also is quick and easy to acess for audiences on demand.
     • Links to websites are on posters, trailers, merchandise
   • Merchandise
   • Word of mouth

2. Publicity

   • interview's
     • director
     • actors
     • Tv chat shpw's
     • Radio
     • Magazine
     • Online
   • Reviews
   • Film festival's
   • Premiers
   • News stories

3. Tie in's

   • Merchandise
     • soundtracks
   • Big Brand's (Synergy/ Promotional Partners)
     • Product placement
       • Newest gadgets, cars ect..
   • Production companies with larger budgets clearly have an advantage when using synergy with another company
   • Generate more income

Images and files in the map