2928440
Description
Mind Map by Mollie Green, updated more than 1 year ago
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Created by Mollie Green
almost 9 years ago
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Film Promotion
- Advertising
- Poster
- Linking with trailer, sharing particular 'brand'
image features possibly; colour scheme, font
type.. (Continuity)
- inform audience and encourage them to
consume film, whilst creating anticipation
- Linking with trailer, sharing particular 'brand'
image features possibly; colour scheme, font
type.. (Continuity)
- Trailer
- Short preview to generate buzz prior to
release including 'best bits' of the film to give
an idea of genre/narrative and plot without
giving too much away
- Viral
videos
- Youtube,Cinema,social media
- Short preview to generate buzz prior to
release including 'best bits' of the film to give
an idea of genre/narrative and plot without
giving too much away
- magazine cover
- main actors/actresses
- If an audience member is a fan of the actors featured in the new film
they may be encouraged to watch the film, likewise to buy a magazine
if they are on the cover. As a result this mains publicity for the film also
as they would talk about the release and gossip of the film.
- If an audience member is a fan of the actors featured in the new film
they may be encouraged to watch the film, likewise to buy a magazine
if they are on the cover. As a result this mains publicity for the film also
as they would talk about the release and gossip of the film.
- main actors/actresses
- social media
- With a growing population on
social media outlets such as
facebook, twitter ect. It is a
huge money saving
opportunity to inform a
potential international
audience about the film
online. It also is quick and easy
to acess for audiences on
demand.
- Links to websites are on posters, trailers, merchandise
- With a growing population on
social media outlets such as
facebook, twitter ect. It is a
huge money saving
opportunity to inform a
potential international
audience about the film
online. It also is quick and easy
to acess for audiences on
demand.
- Merchandise
- Word of mouth
- Poster
- Publicity
- interview's
- director
- actors
- Tv chat shpw's
- Radio
- Magazine
- Online
- director
- Reviews
- Film festival's
- Premiers
- News stories
- interview's
- Tie in's
- Merchandise
- soundtracks
- soundtracks
- Big Brand's
(Synergy/
Promotional
Partners)
- Product placement
- Newest gadgets, cars ect..
- Newest gadgets, cars ect..
- Product placement
- Production companies with
larger budgets clearly have an
advantage when using synergy
with another company
- Generate more income
- Merchandise
Media attachments
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