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MARCOM

Description

Marcom Department scope of work
Jacinta Johnson
Mind Map by Jacinta Johnson, updated more than 1 year ago
Jacinta Johnson
Created by Jacinta Johnson over 8 years ago
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Resource summary

MARCOM
  1. FUNDRAISING
    1. Schools
      1. Corporates
        1. Begging boxes
          1. Tie-ups
            1. Legacy
              1. Annual Appeal
                1. Services
                  1. Venue hire
                    1. Boarding
                    2. Online donations
                      1. Government/ Foundation grants
                        1. LifeKawan/ Pawpal
                          1. ERA Centre
                            1. Kennel/ cattery sponsorship
                              1. Stars of Fame
                                1. Wall advertisements
                                2. Merchandising
                                3. MEDIA
                                  1. Liaison
                                    1. Management
                                      1. Digital
                                        1. Website
                                          1. Social Media
                                            1. Blogs
                                              1. Online portals
                                                1. E-newsletters
                                                2. Traditional
                                                  1. Print (Magazines, Dailies)
                                                    1. Broadcast (TV, radio)
                                                      1. Outdoor
                                                  2. MARKETING
                                                    1. Campaigns
                                                      1. Annual strategy/ planning
                                                        1. Implementation
                                                          1. Collateral design
                                                            1. Production, distribution & installation
                                                              1. SPCA Premises
                                                                1. SPCA Event booths
                                                                  1. SPCA Media
                                                                    1. External media
                                                                    2. Staff briefing
                                                                      1. Troubleshooting
                                                                      2. Monitoring & Evaluation
                                                                        1. Reports/ Analysis
                                                                        2. SPCA Programs
                                                                          1. PCP
                                                                            1. K9GC
                                                                              1. Puppy Training
                                                                            2. COMMUNICATIONS
                                                                              1. Branding
                                                                                1. Corporate Identity
                                                                                  1. Media releases/ statements
                                                                                    1. Crisis management
                                                                                      1. Public enquiries
                                                                                      2. EVENTS
                                                                                        1. Outreach
                                                                                          1. Reccie & planning
                                                                                            1. Coordination & scheduling
                                                                                              1. Event execution
                                                                                                1. Post-event follow-up
                                                                                                2. SPCA Events
                                                                                                  1. Mutley Roadshow
                                                                                                    1. Meet The Moggies
                                                                                                      1. World Animal Day
                                                                                                        1. Press events/ launches
                                                                                                          1. Dog Day Camp
                                                                                                            1. Yappy Hour
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