Mind map
Demographics
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Demographics
Demographic - Young ‘savvy’ students, liberal outlook, anti-corporate and principled. Social media friends and open to trying new ideas. Embraces internet and democratisation.
Geographic - Giff Gaff is a UK only mobile network and its members are UK only.
Psychographic - Online socialites that embraces social media with an attitude of helping others. They have a thirst for engaging and need for seeking new experiences. They seek to break social barriers and create their own identity.
Behavioural - Online purchasers that seek to give and share to be rewarded for social and mutual giving. They are keen to create a new virtual identity and image of themselves and would like to be active whilst doing it.
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- Mind Map on Demographics, created by zoen lau on 03/10/2021.
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- zoen lau
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