Chapter 5 Design of Goods and Services

Gustavo Herrera
Mind Map by Gustavo Herrera, updated more than 1 year ago
Gustavo Herrera
Created by Gustavo Herrera over 6 years ago
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Chapter 5 Design of Goods and Services
  1. Product life cycle
    1. Introduction phase
      1. Unusual expenditures
        1. Research
          1. Product development
            1. Process modification and enhancement
              1. Supplier development
            2. Growth phase
              1. Stabilize design
                1. Effective forecasting capacity requirements
                  1. Adding capacity
                2. Maturity phase
                  1. Competitors are established
                    1. High volume
                      1. Innovative production
                        1. Improve cost control
                          1. Paring down the of the product line
                          2. Decline phase
                            1. Poor products
                              1. Invest resources
                              2. Production should be terminated
                            2. Opportunities in the design of products and services
                              1. Understanding the customer
                                1. Economic change
                                  1. Sociological and demographic change
                                    1. Technological change
                                      1. Market practice/Professional standards, suppliers and distributors
                                      2. Quality function deployment (QFD)
                                        1. Determine customer requirements

                                          Annotations:

                                          • What will satisfy the customer
                                          1. Translate to target design
                                            1. Alternative process solution
                                              1. Hows?
                                              2. Rich understanding
                                                1. Customer wants
                                              3. QFD house quality
                                                1. Graphic technique
                                                  1. Relationship
                                                    1. Customer desires
                                                      1. Product design
                                                  2. Service design
                                                    1. Process Chain Network PCN Analysis
                                                      1. Ways processes can be designed
                                                        1. Optimize inetraction
                                                          1. Firms
                                                            1. Customer
                                                          2. Process chain
                                                            1. Secuence of steps
                                                              1. Activity
                                                                1. The direct interaction

                                                                  Annotations:

                                                                  • Interaction between participants
                                                                  1. Surrogate (substitute) interaction

                                                                    Annotations:

                                                                    • One participant is actin on another participant´s resources. Buffet Restaurant
                                                                    1. The independent processing

                                                                      Annotations:

                                                                      • How the supplier and the customer is acting on resources where each has max control.
                                                              2. Adding service effiency
                                                                1. Limit the options
                                                                  1. Delay Customization
                                                                    1. Modularization
                                                                      1. Automation
                                                                        1. Moment of truth
                                                                      2. Application of decision trees to product and service design
                                                                        1. Supplement 5 Sustainability in the Supply Chain
                                                                          1. Corporate social responsability

                                                                            Annotations:

                                                                            • Managenal decision making that considers enviroment, societal and financial impacts.
                                                                            1. Sustainability

                                                                              Annotations:

                                                                              • Meeting the needs of the present without compromising the ability of future generations to meet their needs.
                                                                              1. Carbon footprint
                                                                                1. Economic sustainability

                                                                                  Annotations:

                                                                                  • Appropriately : allocating scarce resources to make a profit.
                                                                                  1. The common
                                                                                    1. Triple bottom line (three ps)
                                                                                      1. People
                                                                                        1. Planet
                                                                                          1. Profit
                                                                                          2. Life cycle assessment
                                                                                            1. 3R´s for sustainability
                                                                                              1. Closed loop supply chain
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