Please wait - loading…

Business

Description

Work
phillipsl
Mind Map by phillipsl, updated more than 1 year ago
phillipsl
Created by phillipsl over 6 years ago
3
0

Resource summary

Business
  1. purposes of websites
    1. commercial purposes

      Annotations:

      • the main aim is to make a sale. These are mostly for sites like amazon and tesco
      1. Non commercial

        Annotations:

        • These are sites that  dont keep the money for example chairty websites who spend give the money they make to that chaity  
        1. key marketing concepts
          1. current and future developlments
          2. design and accessibility
            1. design considerations
              1. user paths

                Annotations:

                • Try to pursuade the customer to buy stuff on their website with special promotion 
                1. rankings of information

                  Annotations:

                  • customer reviews are really important because they make things appear on the top pages with their reviews. 
                  1. search engines

                    Annotations:

                    • it is really important for a website to be on the first page because people would probaly not go on the second page of google.
                  2. accessibility

                    Annotations:

                    • The disability  discrimination  act makes it an offence to discrimante against people due to disabilty. a website needs to have features for people who cant   use the keyboard like voice commands instead.  
                  3. visual appearance and designing a website
                    1. usability
                      1. factors affecting usability
                        1. language

                          Annotations:

                          • font should be good for everyone and language needs to be good for everyone no swear words for kids 
                          1. Navigation

                            Annotations:

                            • main purpose of a site is to make a sale so by this it needs to be easy for customers to navigate 
                          2. efffieceny

                            Annotations:

                            • should consider if the customer is getting there value for the goods
                            1. accuarcy

                              Annotations:

                              • information needs to be accurate if it says that your product will be there in two days its cant be late
                              1. speed of response

                                Annotations:

                                • websites like amazon that sell loads of product tend to have when you click on a item more items to try and get you to buy them this works to their benefit 
                                1. respect for privacy

                                  Annotations:

                                  • a site needs to respect peoples privacy they should not request information that is irrelevant 
                              2. visual appeal
                                1. colours fonts and graphics

                                  Annotations:

                                  • make a bussiness nice for customers, because if a customer likes the graphics and colours of a site they might come back for more
                                  1. page transitions

                                    Annotations:

                                    • how users move pages it needs to be easy for everyone
                                    1. unified style

                                      Annotations:

                                      • all the websites use the same layout this gives the site a professional  image 
                                      1. Consistency

                                        Annotations:

                                        • users know what to expect from a site eg if its a sport website it will always have sports stuff the clues in its name
                                        1. Consistecey with brand image

                                          Annotations:

                                          • the image reflects the site if theres the game logo on a website people know it is game
                                          1. white space

                                            Annotations:

                                            • it is helpful so people dont get a strain on their eyes, it makes reading online easy for the user!
                                            1. appeal to target group

                                              Annotations:

                                              • websites appeal to many different websites if theres a site which is pink and sells girls toys it is meant for little girls 
                                              1. multimedia

                                                Annotations:

                                                • website needs to be designed for a specific  organisation  because if its for men kids will find it difficult  to use it eg news sites could be boring for kids and to hard to access 
                                              2. designing a website for a organisation
                                                1. business objectives

                                                  Annotations:

                                                  • its what a companies objectives are
                                                  1. marketing objectives

                                                    Annotations:

                                                    • sites might do a 10% to try and get sales
                                                    1. customer profiles

                                                      Annotations:

                                                      • if a site is just for kids or adults
                                                      1. Users experience/techincal environment

                                                        Annotations:

                                                        • if a site is easy or hard for users to acess
                                                        1. Competitors websites

                                                          Annotations:

                                                          • sites which compete with other sites like game and gamestop they both sell the same product
                                                      Show full summary Hide full summary

                                                      Similar

                                                      Forms of Business Ownership Quiz
                                                      Noah Swanson
                                                      Unit 3 Business Studies
                                                      Lauren Thrower
                                                      Contract Law
                                                      sherhui94
                                                      AQA Business Unit 1
                                                      lauren_binney
                                                      What is Marketing?
                                                      Stephanie Natasha
                                                      Digital Marketing Strategy - The Essentials
                                                      Micheal Heffernan
                                                      Chapter 18 - Marketing mix(Product & Price)
                                                      irene floriane
                                                      Business Studies - AQA - GCSE - Business Studies Key Terms
                                                      Josh Anderson
                                                      Market Segementation
                                                      Noah Swanson
                                                      Business Marketing
                                                      s1500782
                                                      3. Enterprise, business growth and size
                                                      shlokashetty98