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Mind map

Life Cycles

Molly Williams Textiles A-Level English

Map content

Life Cycles

  1. FAD

    • Quick to bestseller - rapid increase
    • Declines just as quick
    • Can be seasonal one offs (Jeggings)
    • Usually cheaper than rest of stock
  2. STANDARD/FASHION

    • Development is gradual
    • Seasonal trends (Summer floral dresses/Christmas dresses)
    • Declines when season ends
  3. Classic

    • Established over time
    • Style will maintain its popularity with target market
    • Periodically becomes fashionable/popular
    • Little Black Dress/Quilted Chanel Bag - usually have a high price, exclusive product
  4. Cycle of Fashion products - period of time during which the fashion exists moving through 5 stages

    • Innovation (Designed)
      • Rise (Rapid or slow)
        • General acceptance
          • Declines
            • Obsolescence
    • Distinctiveness (Introduction)
      • Primary Emulation (Acceptance)
        • Secondary emulation (Regression)

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Description
A-Level Textiles Mind Map on Life Cycles, created by Molly Williams on 05/01/2016.
Created by
Molly Williams
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