Mind map
Content Analysis
Map content
Content Analysis
Used to analyse context of a text
Used in the study of the mass media
Takes a systematic approach
Uncover hidden aspects of a text and bring them to the surface
Helps to identify reasons why something happens
Usually there is a schedule to help the researcher find what he is looking for
Used mostly by positivists
Strengths
- Cheap
- Allows for comparison
- Reliable
Weaknesses
- Time consuming
- Subjective
- Risk of misleading data
Information
- Description
- AS - Level Sociology Mind Map on Content Analysis, created by Sophie Roydhouse on 03/21/2016.
- Created by
- Sophie Roydhouse
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- 4
- Rating