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Carrier SEO Intro Points

Description

Mind Map on Carrier SEO Intro Points, created by Denver Burke on 15/08/2016.

Mind Map by Denver Burke, updated more than 1 year ago

	Created by Denver Burke over 7 years ago

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Resource summary

Carrier SEO Intro Points

What is SEO?
Why?
1. Importance
  1. Industry stats
  2. Sustainable
  3. Intent
    1. Low
    2. High
    3. Mid
  4. Broaden coverage across different stages of the buyers journey
2. Carrier organic stats
  1. Traffic Contribution
  2. Growth Potential
Strategy
1. Market
  1. What to go after?
2. Customers
  1. Who are you attempting to attract and what stage are they at?
3. Objectives
  1. Visibility in the right areas
  2. SMART
  3. Sales Questions / Problems
Google's Algorithm Key Points
1. Links
  1. Anchor Text
2. Technical
  1. Page Speed
  2. URL name / structure
3. On-page
  1. Semantic Indexing
    1. Co-citation
    2. Use of synonyms
      1. examples
        http://lsigraph.com/
Algorithm Updates
1. Panda
2. Penguin
3. Hummingbird
4. Pigeon
5. Mobile Friendly
6. Rank Brain
Best Practise
1. Cheat Sheets

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