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ASSOCIATION ANALYSIS
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ASSOCIATION ANALYSIS
OBJECTIVE
- to determine which items co-occur frequently within a database
WHAT?
- is a data mining technique that looks for co-occurrences among a set of items.
= Market basket analysis
- a technique that generates probabilistic statements
- Such statements are intuitive and easy to understand
- EG.
- if customers purchase coffee, there is a 0.35 probability that they also purchase bread
- Why is these prob. statements helpful?
- EG. to a supermarket manager
- Prob. State. Eg. : diapers and beer are often purchased together
- Eg. : Placing the two products within close proximity may further encourage purchases of these two products together in single visits to the supermarket.
- In Product arrangement, Shelf space planning
- Eg. Good idea to give a discount on diapers and pull in sales of beer
- In planning of discounts, In effective implementation of product promotion strategies
- Eg. : Placing the two products within close proximity may further encourage purchases of these two products together in single visits to the supermarket.
- Prob. State. Eg. : diapers and beer are often purchased together
- EG. to a supermarket manager
- EG.
- Such statements are intuitive and easy to understand
- a technique that generates probabilistic statements
AA shows the items that co-occur frequently from a customer transactions database
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- Data Mining Mind Map on ASSOCIATION ANALYSIS, created by sue san on 11/02/2017.
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- sue san
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