1.3 Health Promotion

1.3 Health Promotion

1. Aims

   • Making people more aware of health issues eg. Addictions
   • Improving fitness levels generally eg. exercise
   • Helping prevent ill health eg. reducing alcohol / immunisation

2. Target group

   • Individuals most likely to benefit from health promotion campaign
   • Those most at risk from not having the health promotion campaign. eg. sexual health talk for teenagers

3. What is health promotion?

   • The process of enabling people to exert control over the determinants of health ad thereby improve their health
   • A process directed towards enabling people to take action

4. Role of Health Promotion

   • Developing personal skills
   • Creating supportive environments for health backed by healthy public poicy
   • Strengthening community action