Mind map
consumer behaviour
Map content
consumer behaviour
black box model
- environmental factors
- marketing stimuli
- marketing mix
- environmental stimuli
- PEST
- marketing stimuli
- buyer characteristics
- decision making process
- need recognition information search evaluate alternatives purchace post purchace evaluation
- attitudes motivation perception personality lifestyle
- social / cultural factors
- reference groups
- primary secondary aspirational dissasociative formal informal automatic virtual
- effects
- socialisation self-concept conformity social comparison
- effects
- primary secondary aspirational dissasociative formal informal automatic virtual
- MASLOW'S NEEDS
- physiological, saftey, social, esteem, self-actualization
- reference groups
- buyer response
- product choice brand choice dealer choice purchace time purchace amaount
- social / cultural factors
- decision making process
- environmental factors
consumer expectancy theory porter & lawler ( 4 stages)
- stage 2 evaluation product choice external factors
- decision making process link
- marketing mix link
- decision making process link
- stage 1 consumption & social value
- maslow link
- stage 3 perceived equitable/intrinsic/extrinsic rewards
- fight for comprehended fair reward
- freud model link
- ego super-ego id
- freud model link
- fight for comprehended fair reward
- stage 4 satisfaction
- stage 2 evaluation product choice external factors
economical links
psychological factors
Information
- Description
- Mind Map on consumer behaviour, created by cmccarney on 29/04/2014.
- Created by
- cmccarney
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- 12
- Rating