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Chapter 2-business aims and objectives
·
Mission
Statement -A summary of the aims and values of a company eg Chanel’s mission
statement: “To be the Ultimate House of
Luxury, defining style and creating desire, now and forever."
·
Aims
- A purpose or intention; a desired outcome. E.g a business might aim to be the
most successful business in county.
·
Maximising
profit - making the profit as great as possible e.g advertising, decreasing
prices
·
Maximising
market shares- The percentage of an industry or
market's total sales that is earned by a particular company over a specified
time period.
·
Survival
·
Breaking even
·
market growth
·
non-financial
aims
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- Cambridge IGCSE ICT (business aims and objectives) Note on Untitled_1, created by arooba123 on 12/09/2013.
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