Begin

Page 1

Introduction:

McKinsey report 2013 states that launch of Big Data begins

Big Data : Data Explosion => Social Media + Mobile Phones

+

Cloud Computing (Anytime/Anywhere Computing)

Big Data : Why is it valuable?

Big Data => Better Models => Higher Precision

Ex., Amazon personalizes the marketing to the individual using Big Data and Analytics

Recommender Engines to recommend books / items based on the buying patterns

Sentiment analysis : analysis of feelings as Positive/Neutral/Negative ; using Natural Language Processing

Big Data helps in understanding the collective consumer behavior;

Ex., To analyze why particular mobile model sold-out , where as another similar model did not?

An example of Big Data : Human Genome project:

40 Exabytes ; 1 exabyte = 10^18 Bytes

Application of Big Data:

Wildfire storms in San Diego ;

Required to know the rate and direction of fire spread;

Data generated by : People / Weather / City Maps/ (Diverse data sources)

Big Data => Monitor / Visualize / Fire Modeling