3424037
Descrição
FlashCards por Ash Andrew, atualizado more than 1 year ago
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Criado por Ash Andrew
mais de 8 anos atrás
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| Questão | Responda |
| What does the Google Display Ad Planner tell an advertiser? | How many clicks his ad will get |
| Compared to a typical online ad campaign, remarketing campaigns typically have.. | Lower CTR and higher conversion rates |
| Single-product landing pages should include | Product images, call to action, links and info about other products |
| What should go in the upper fold of a lead-generation landing page? | Extensive content |
| Define the upper fold of the landing page | The top section of the website that includes the navigation menu tabs |
| If a company advertises on the keyword discounted android tablet, which type of landing page would be best for this ad? | Single-product landing page |
| A trust symbol is | An icon provided by the site owner that must be on the shopping cart page |
| When trying to increase the number of leads received from a lead-generation landing page, which of the following is NOT a best practice? | Position the form in the upper fold of the landing page |
| Lowering the shopping cart abandonment rate is a reliable way to improve conversion rates. What actions is most likely to decrease shopping cart abandonment? | Require users to pay with Paypal rather than credit card |
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