Behaviourist approach

Behaviourist approach

1. only study measurable and observable behaviour, all behaviour is learned and what has been learned can be unlearned

2. Classical conditioning-Pavlov

   • experiment: Pavlov tested dogs to produces saliva when presented food when hungry, conditioned to salivate when bell rings due to association with food and sound of bell
   • Watson&Raynor= Little Albert: made Loud noise with presence of small white animals and led to fear of white rats and other similar objects.

3. Operant conditioning-Skinner

   • Reinforcement: makes behaviour more likely to be repeated can be positive or negative. positive= given reward for doing behaviour
   • Punishment: makes behaviour less likely to be repeated, positive= receiving something unpleasant for a behaviour
   • Experiment= positive reinforcement: rat pressed lever to recieve food. Negative- had to press lever to stop electric current through box.

4. AO3

   • Scientific credibility: scientific method in lab so easily replicated
   • Real life applications: doing chores for pocket money, receiving detention for not doing homework, token economy
   • Environmental determinism: everything determined by our environment which we cant control

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