Types of consumer

Types of consumer

1. Loyal consumer

   • Found right company
     • Remain
     • Promoter
     • Remain
   • Loyalty
     • Valuable
   • Individualised attention
     • Investment
   • Marketing contact
     • attract
   • Compromise

2. Discount consumer

   • Same brands
     • Frequent
   • Hunt discounts
   • Unique sales
   • Offers
     • Advertice
   • Specials
     • Opportunity
   • Organisations
   • Organisations

3. Impulsive consumer

   • Capricious purchases
   • Fancy
   • Emotionals
   • Capricious
   • Fancy
   • Emotions
     • Manage
     • Out of control
   • Nature Impulse

4. Need-Based consumer

   • Financial Trouble
   • Advice
     • Necessity
   • Utility-centric marketing
   • Social media
   • Advice
     • Necessity
     • Suggestion
   • Financial trouble
   • Anticipate
   • Utility-centric marketing
     • Channels
     • Print
     • Online
     • Social media