Memory

Memory

1. Key Concepts

   • Information Processing
     • Input
     • Encoding
     • Storage
     • Retrieval
     • Output
   • Accesibility Problems
   • Avaliability Problems

2. Core Theory: Multi Store Model of Memory

   • Sensory Memory
     • Short Term Memory
       • Long Term Memory
       • Encode
         • Input from environment
           • Attention
             • Output
               • Rehearsel
                 • Transfer
                   • Retrieval
   • Criticsms
     • Ignore Individual differences
     • Over Simplifies STM and LTM
     • Over emphasises the role of rehearsal

3. Alternative Theory Levels of Processing

   • Shallow Processing
   • Deep Processing

4. Core Study: Terry

   • Results
     • Serial Position Effect
     • Primacy effect
     • Recency effect
   • Procedure
     • 10 month Old commericals
     • Each commerical 30 seconds long
     • Presented in groups of 15
     • Students took part
     • Repeated measures design
     • Asked to say the adverts straight away
     • Asked to say the adverts after a delay
   • Criticsms
     • Lacks ecological validity
     • Lack construct Validity
     • Demand Characteristics

5. Applications

   • Use of Cues
     • Chunking
     • Mnemonics
   • Mind Mapping
   • use of Imagery