Memory

Memory

1. LTM - Long term

   • Duration
     • Measured in hours, days and years
       • Bahrick et al (1975)
   • Capacity
     • Potentially unlimited
   • Encoding
     • Semantic (meaning)
       • Baddeley (1966)

2. STM - Short term

   • Duration
     • Measured in seconds and minutes
       • Peterson and Peterson (1959)
   • Capacity
     • 7+/- chunks
       • Miller (1956)
   • Encoding
     • Acoustic or visual
       • Baddeley (1966)