TYPES OF ANALYTICS

TYPES OF ANALYTICS

1. IN BUSINESS ANALYTICS

   • IT IS THE DISCOVERY AND THE COMMUNICATION
     • OF HIDDEN PATTERNS

2. IN ANALYTICS

   • IT IS THE PROCESS OF ANALYZING INFORMATION
     • FROM A CERTAIN DOMAIN
       • HAS THREE STAGES
         • DESCRIPTIVE ANALYTICS
           • CONSISTS IN PREPARING AND ANALYZING HISTORICAL DATA
             • TO PREPARING AND ANALYZING HISTORICAL DATA
               • WHY HAS IT HAPPENED?
         • PREDICTIVE ANALYTICS
           • ALLOWS TO DISCOVER HIDDEN PATTERNS IN DATA
             • THAT THE HUMAN CAN NOT APPRECIATE
               • WHAT IS GOING TO HAPPEN?
         • PRESCRIPTIVE ANALYTICS
           • PREDICT THOSE ACTIONS THAT INCREASE OUR POSSIBILITIES
             • OF HAVING SUCCESS
               • WHY IS IT GOING TO HAPPEN?

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