Mapa mental
Content analysis
Mind map: Content analysis
Conteúdo do mapa
Content analysis
Definition
- research technique for making replicable and valid inferences from data to their context
Potential
- sampling frame
- characteristics you require.
- sample of people selected from every possible category of suitable participant
Conceptual Analysis
- Examines either the incidence or the frequency of concepts
- Phrases
- Words
- themes/issues
- It quantifies the occurrences of the concepts you have chosen
- Referred to as thematic analysis because it is the themes or issues in the text that the researcher intends to analyse.
- Examines either the incidence or the frequency of concepts
Sources
- consulted over a year-long period
- Newspaper
- Number of magazines
- National and local television news programmes
- national and local radio news programmes
Procedure
- collection of data
- Questionnaires
- Interviews
- Focus groups
- Recording responses
- Such responses are transcribed
- Closed interview
- collection of data
Quantitative models
- Identifying the concepst
- Defining Concepts
- Coding for incidence or frequency
Qualitative models
- Focus on the number of times a word, theme or issue emerges, and meaning is applied to that numerical data.
- The real meanings of the data are overlooked in favour of frequencies
- is concerned with capturing the richness, and describing the unique complexities, of data